Asquare
A Dubai-based apparel brand offering elevated basics.
Website Design
Location
Dubai
Market
Dubai
Challenge
Asquare positioned itself in the elevated-basics space, sitting a notch above Zara, closer to Massimo Dutti, and needed a brand and store to match that ambition. The catch: producing that kind of premium imagery, hanger shots, flatlays, and model photography, is expensive, and they needed a way to launch a polished, credible presence in the Dubai market without a heavy production budget.
Approach
We built Asquare a design identity worthy of the elevated-basics positioning, then a Shopify store tailored for the Dubai market. Production imagery for apparel is expensive, so we owned it end to end: we set the creative direction, trained custom models on it, and generated all the website imagery ourselves, the hanger shots, flatlays, and model images, giving the brand a premium, editorial look without a full production shoot, and a store ready to sell from day one.
