The wellness shop
The Wellness Shop is a D2C skincare brand with a range of over 100 SKUs.
Packaging Design
Brand Identity Design
Location
India
Market
India
Challenge
Though already generating strong revenue of around ₹2 Cr a month from Tier-2 cities, The Wellness Shop struggled to break into Tier-1 markets. With over 100 SKUs and no cohesive packaging system or identity, the brand looked fragmented, creating confusion and holding back the premium positioning it needed to play in metro cities.
Approach
We defined a premium brand position tailored to metro audiences, then built a consistent, modern visual system across the entire range. We designed a modular, scalable packaging structure to handle 100+ variants without losing coherence, and refreshed the logo and core messaging for clarity and confidence, giving a Tier-2 success story the polish to compete in Tier-1.
