Revealia
Revealia is a wellness brand under Ludwigent, a publicly traded US health-tech company, offering at-home cancer screening kits and launching direct-to-consumer.
Website Design
Brand Identity Design
Packaging Design
Location
USA
Market
USA
Challenge
Revealia sits at the frontier of health science: at-home cancer screening. That seriousness was also the problem, the branding and packaging felt clinical and intimidating, better suited to professionals than everyday consumers. They needed a fast transformation that made advanced screening feel approachable and wellness-focused, turning cutting-edge health-tech into something people would actually invite into their homes.
Approach
We rebuilt Revealia around one idea: making advanced cancer screening feel safe and simple at home. We developed a warm, lifestyle-first brand identity, then designed packaging with clear, easy-to-follow instructions for self-collection, all HIPAA-compliant. We built a companion app for sample pickup and results, and a modern, accessible D2C website that carried the same warmth and clarity from shelf to screen.
