Raamiyas
Raamiyas is a well-known B2B textile brand moving into direct-to-consumer, featured as a partner brand at Avantra by Reliance.
Website Design
Packaging Design
Location
India
Market
India
Challenge
Raamiyas had a solid B2B reputation but lacked the branding needed for a D2C launch, and it needed one fast. The task was to build a visual and verbal identity that felt modern and relevant to today's audience while staying true to its traditional roots, all inside a 30-day window.
Approach
We designed a brand identity that honoured Raamiyas' heritage while feeling current, then created packaging and retail assets that read premium but familiar. The full rollout was delivered in under 30 days, giving a legacy B2B name a complete, market-ready D2C identity that now resonates with younger, design-aware customers while retaining its older loyalists.
