Threadmill - shopify
A D2C luxury bedding brand, made in India and selling into the US market.
Website Design
AI Visual Studio
Location
India
Market
USA
Challenge
As an Indian manufacturer selling in the US, Threadmill lacked brand communication that resonated with North American consumers. It needed premium positioning and clear technical product education to compete in the niche luxury bedding market, and a way to grow beyond a pure Amazon presence.
Approach
We created a refined, modern visual identity and brand guidelines tailored for the North American market, with brand language that made the technical product value easy to grasp. Beyond identity, we built a 500+ SKU Shopify store with a ship-with-Amazon integration, giving customers a direct way to buy through the website while letting Threadmill save on marketplace commissions, and rolled the system out consistently across both Shopify and Amazon.
