Encore
Urban, modern and effortless jewelry brand, with a definite feminine edge.
Brand Identity Design
Packaging Design
Location
India
Market
India
Challenge
Encore wanted sophisticated branding that spoke to a traditional audience, capturing heritage and cultural resonance while still feeling refined and elevated. The task was to strike that balance: rooted enough to earn a traditional buyer's trust, polished enough to feel genuinely premium.
Approach
Encore comes to consumers’ rescue for their daily needs: the need for effortless, minimalist but classic pieces that are easy to style. Millennial females often require such staples as they go through their day - whether in a more laid back attire or in formal office attire. The color palette for this brand is brick brown, which is associated with warmth and stability. The emerald green adds to the richness of this brand's color scheme. The logo mark is simple – a bling element that makes it stand out among other brands in its industry.
